Premier Radio to launch nationwide Christian DAB station

Christian media charity Premier Radio is set to launch a national Christian DAB station on 21 September (mediaweek.co.uk/London) The station is currently available on DAB in London, Sky, Freeview and through the internet, and its backers are believed to be in advanced talks with Digital One to secure a national DAB licence.

It is understood that Ofcom knows a licence application is on its way, which will be considered at the next Radio Licensing Committee meeting on 7 September.

Premier Media is owned by charity, Premier Christian Media Trust, and the radio station is funded by a mixture of traditional radio ads, paid-for on-air ministries and donations.

Peter Kerridge, chief executive of Premier Media Group, said while the licence had not been formalised, “it was still going through” and the station was “on track to launch for 21 September”.

This morning (19 August), Kerridge e-mailed Premier’s friends to ask them to “give a generous online gift” to fund the £650,000 a year it will cost to transmit the station nationally.

Kerridge said he was “unapologetic” about contacting supporters in this way, because the station had always been “donor-funded, not commercially funded”.

Kerridge said Premier Media’s funding meant it was in a better position than other media organisations, as the “ad-funded model is smashed.

Links

http://www.premierradio.org.uk/

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