The survey also revealed that the majority of viewers (64%) still like to watch their favourite shows in groups, i.e. families and friends sitting down together to watch, as has been done for years. In terms of the younger generation, live or linear TV is considered just another stream in their digital lives with about one in every four young adults (18 to 34), saying they also use their tablet or mobile device while watching television.
"The good news for broadcasters is that live TV still offers a clear advantage to viewers in terms of quality, screen size (thanks to low TV prices), and pure quality content," said Ben Wolk, president of sales and marketing at BroadStream Solutions.
"The high demand for content is still growing and more channels are needed to target the precise viewing needs of individual consumers, whether it is hyper-local channels in their community or town, or a dedicated channel on a specific topic of interest."